Audemars Piguet CEO on Swiss Luxury Watch Demand

The video discusses the company's market strategy, focusing on balanced growth despite global challenges. It highlights the production strategy emphasizing innovation and complications in watchmaking. The company aims to diversify its market, especially among women, and enhance client engagement through educational initiatives. Future plans include maintaining independence and focusing on sustainability. Leadership changes and team development are also addressed.

What was the speaker's initial focus upon joining the company?

• Expanding into new markets

• Reducing the waiting list for watches

• Stabilizing the business and rethinking growth strategies

• Increasing production speed

How does the speaker describe their transition from the FMCG world to the watch industry?

• As an easy adjustment

• As a step back in their career

• As a challenging but rewarding discovery

• As a seamless transition

What is the company's strategy regarding the production of watches?

• Increasing the number of watches produced annually

• Focusing on mass production

• Prioritizing innovation and complications

• Reducing production costs

What is the company's approach to engaging female buyers?

• Offering discounts on women's watches

• Organizing master classes and hands-on activities

• Creating separate marketing campaigns for women

• Focusing solely on jewelry watches

What percentage of buyers does the company estimate will be women by 2030?

• 30%

• 50%

• 45%

• 60%

What are the speaker's main priorities for the company over the next 12 months?

• Increasing the number of watch models

• Reducing production costs

• Expanding into new geographical markets

• Ensuring innovation, client centricity, and sustainability

What is the company's stance on remaining independent?

• They are committed to remaining independent

• They are open to being acquired

• They are considering partnerships with larger companies

• They plan to merge with another watch brand