Last Quarter Took Away a Great Year: Global Brands

The video discusses the challenges faced by the global economy, particularly due to weather impacts on sales. It highlights strategies for improving brand margins, focusing on affordable luxury, and the growing middle class in China. David Beckham's involvement in brand development is explored, along with the future of e-commerce and retail integration. The video also covers opportunities in China's children's fashion market, driven by the two-child policy.

What was one of the main challenges for the global economy as discussed in the video?

• Currency fluctuations

• Technological advancements

• Unusual weather patterns

• Political instability

How did the company improve its margins in 2015?

• By reducing employee salaries

• By increasing advertising

• By changing brand mix and supply chain

• By expanding into new markets

Which market segment is the company focusing on for growth?

• High-end luxury

• Technology products

• Affordable luxury

• Budget retail

Who is involved in launching a new fashion line with the company?

• Roger Federer

• Lionel Messi

• David Beckham

• Cristiano Ronaldo

What is the company's strategy for integrating e-commerce and retail?

• Investing in traditional advertising

• Eliminating online presence

• Combining e-commerce, retail, and social media

• Focusing solely on physical stores

What policy change in China presents an opportunity for the children's wear market?

• No child policy

• Two-child policy

• One-child policy

• Three-child policy

What is the company's focus in terms of brand origin for the Chinese market?

• Asian brands

• American brands

• European brands

• African brands