Columbia Sportswear CEO Says the Brand Can Withstand Price Hikes
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Business
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University
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Hard
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary factor contributing to increased costs in the business?
Higher marketing expenses
Rising utility bills
Increased labor costs
Ocean freight charges
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the company's strategy for dealing with high inventories?
Predicting price increases
Holding until prices drop
Reducing production
Selling at a loss
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does the company plan to handle changes in consumer purchasing behavior?
By expanding into new markets
By offering more discounts
By maintaining pricing power
By reducing product quality
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What trend is positively impacting the company's retail business?
Return of international travelers
Decrease in online shopping
Increase in local tourism
Rise in home-based activities
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How is the company adapting to the challenges posed by COVID-19?
By increasing in-person meetings
By reducing product lines
By closing international offices
By utilizing technology for operations
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the impact of a strong dollar on the company's global sales?
It has no impact on pricing
It makes products more expensive in foreign markets
It increases the cost of products in the US
It makes products cheaper in Europe
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the company's current approach to hiring?
Outsourcing jobs overseas
Freezing all new hires
Reducing workforce size
Hiring more technical staff
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