99% of What We Eat Isnt Any Good at All: Tetrick

The video discusses the challenges in the current food market, emphasizing the need for healthier and more sustainable products. It highlights the use of natural ingredients and the importance of public perception. The company employs data science and biochemistry to innovate food products, moving away from traditional methods. Business strategies focus on avoiding slotting fees and targeting specific demographics like millennials and single moms. The video also explores the interest of tech investors in the food sector, viewing it as an antiquated industry ripe for innovation.

What is the main reason the company wants to create healthier food products?

• To compete with fast food chains

• To reduce production costs

• To connect with people emotionally

• To increase their profit margins

Why does the company choose to use natural plant ingredients?

• They are cheaper than synthetic ingredients

• They are more readily available

• They align with the company's perception and philosophy

• They are easier to engineer genetically

What was the initial approach the company took in product development?

• Using only organic ingredients

• Partnering with large food corporations

• Ordering commercially available ingredients

• Focusing on marketing strategies

How did the company improve its product development process?

• By increasing their advertising budget

• By incorporating data science and biochemistry

• By reducing the number of products

• By hiring more marketing experts

Which demographic groups does the company focus on?

• Business professionals and executives

• Elderly and retirees

• Millennials and single mothers

• Teenagers and young adults

What is the significance of tech investors in the company's strategy?

• They see potential in using technology to solve food sector problems

• They help in reducing production costs

• They provide expertise in food production

• They offer marketing strategies for food products

What is the company's approach to getting their products on shelves?

• Paying high slotting fees

• Relying on retailer excitement

• Offering discounts to retailers

• Partnering with small local stores