Audi CEO on Electric Vehicles, Autonomous Driving, Infrastructure, Trade

The transcript discusses Audi's future in electric vehicles, highlighting plans for new models and market trends in the US, Europe, and China. It emphasizes Audi's unique selling points, such as luxury and connectivity, and addresses challenges in infrastructure development. The conversation also covers collaboration in autonomous driving, the impact of trade wars, and Audi's leadership and cultural values. Finally, it explores the role of motorsport in Audi's brand positioning.

What is Audi's plan for the number of electric and hybrid cars by 2025?

• 25 full electric and 5 hybrids

• 30 full electric and 20 hybrids

• 15 full electric and 15 hybrids

• 20 full electric and 10 hybrids

Which market is described as 'regulated green' in the context of electric vehicles?

• Indian market

• Chinese market

• US market

• European market

What is one of the unique selling points of Audi's electric vehicles?

• They offer a combination of luxury, quality, and technology

• They are the cheapest in the market

• They have the longest range

• They are the smallest in size

What is a major challenge for the electric vehicle market according to the transcript?

• High production costs

• Limited battery technology

• Lack of consumer interest

• Insufficient infrastructure

What is the expected role of governments in the development of electric vehicle infrastructure?

• To reduce taxes on electric vehicles

• To boost investment in infrastructure

• To provide free electric vehicles

• To ban non-electric vehicles

How does Audi view the potential for cooperation in autonomous driving technology?

• As unnecessary due to high competition

• As beneficial due to high costs and standardized technology

• As a threat to brand identity

• As irrelevant to their business model

What is emphasized as a key aspect of Audi's leadership and company culture?

• Openness and integrity

• Strict hierarchy and control

• Focus on profit maximization

• Aggressive marketing strategies