What is Remarketing? (or Retargeting)

The video tutorial introduces the concept of remarketing, explaining how it allows advertisers to keep their products in front of potential customers even after they leave a website. It provides examples of remarketing in action, discusses the tools available for marketers, and explains the technical workings of remarketing, including the use of cookies. The video also addresses privacy concerns and speculates on the future of remarketing, considering potential societal and legislative responses.

What is the primary goal of remarketing?

• To reduce advertising costs

• To improve website design

• To repeatedly capture consumer attention for a product

• To introduce new products to customers

How many contacts with a potential buyer does it typically take before they make a purchase decision?

• One

• Three

• Seven

• Ten

What technology is primarily used in remarketing to track user behavior?

• Social media plugins

• Web beacons

• Email trackers

• Cookies and pixels

What is a common concern associated with remarketing?

• Privacy intrusion

• Limited reach

• Lack of effectiveness

• High advertising costs

What can users do to limit remarketing efforts?

• Clear cookies regularly

• Disable JavaScript

• Use ad blockers

• Avoid using social media

What is a potential future scenario for data collection and privacy?

• Strict regulation in all countries

• Universal acceptance of data tracking

• No change in current practices

• Complete rejection of data collection

What drives the business model of big social media providers?

• Developing new technologies

• Gathering and selling user data

• Selling products directly

• Providing free services