Hamdi Ulukaya: The anti-CEO playbook

The speaker recounts their journey to an old factory in New York, initially seen as worthless, but later purchased and transformed into a thriving business, Chobani. The narrative highlights the importance of community, teamwork, and a new business philosophy that prioritizes people over profits. The speaker advocates for an 'anti-CEO' approach, emphasizing gratitude, community involvement, responsibility, and accountability, ultimately leading to shared success and revitalization of local communities.

What initially prompted the narrator to visit the old factory in upstate New York?

• A business opportunity email

• A newspaper advertisement

• A flyer about a yogurt plant for sale

• A recommendation from a friend

What was the narrator's emotional reaction upon seeing the factory and its workers?

• Indifference

• Joy

• Anger and empathy

• Confusion

How did the narrator manage to purchase the factory despite financial constraints?

• He partnered with another company

• He sold his cheese shop

• He took out loans

• He received a grant

What was the first major action taken by the narrator and his team after acquiring the factory?

• Upgrading machinery

• Launching a marketing campaign

• Painting the factory walls

• Hiring new employees

What does the narrator believe is the primary focus of traditional business practices?

• Employee satisfaction

• Profit maximization

• Community welfare

• Innovation

According to the narrator, what should businesses prioritize according to the Anti-CEO Playbook?

• Shareholder value

• Employee well-being

• Market expansion

• Cost reduction

What is one of the key principles of the Anti-CEO Playbook?

• Emphasizing gratitude

• Avoiding community involvement

• Maximizing shareholder returns

• Focusing on short-term gains

How did Chobani contribute to the local community in Idaho?

• By training local workers

• By importing skilled labor

• By building a new shopping mall

• By offering tax incentives

What percentage of Chobani's workforce in rural America consists of immigrants and refugees?

• 40%

• 30%

• 20%

• 10%

What does the narrator suggest is the difference between profit and true wealth?

• Return on investment

• Return on kindness

• Return on equity

• Return on assets