Liberty's German Unit Pushing B2B Offerings, CEO Says

Liberty's German Unit Pushing B2B Offerings, CEO Says

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Lutz Schuler, CEO of Unitymedia, discusses the company's growth strategies for 2017, focusing on fast internet speeds, entertainment offerings, and B2B development. He highlights the competitive landscape in Germany, emphasizing speed as a key advantage. Schuler outlines future investments in technology, including DOCSIS 3.0 and fiber, while expressing skepticism about 5G as a broadband substitute. He also details content partnerships, such as with Netflix, and the company's strategy to offer diverse content. Finally, Schuler discusses Unitymedia's B2B market growth and investment plans.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the key areas Unitymedia is focusing on for growth in 2017?

Expanding into new countries

Providing fast internet speed and expanding B2B business

Reducing operational costs

Increasing TV channel offerings

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Unitymedia plan to maintain its competitive edge in the German market?

By providing high-speed internet both to and within homes

By offering exclusive TV content

By reducing prices significantly

By partnering with local internet providers

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Unitymedia's stance on the future of internet speed demands?

Speed demands will remain constant

Speed demands will continue to increase with new technologies

Speed demands are irrelevant to their strategy

Speed demands will decrease as technology stabilizes

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of its turnover does Unitymedia invest in its networks?

10%

15%

25%

30%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Unitymedia view 5G technology in relation to their services?

As a complete replacement for fiber networks

As a primary focus for future growth

As an unnecessary investment

As a complementary technology

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Unitymedia's content strategy?

To offer exclusive content only

To create their own original content

To partner with various content providers to offer diverse content

To focus solely on sports content

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What steps is Unitymedia taking to enhance its B2B offerings?

Partnering with international businesses

Focusing on residential customers only

Investing in network quality and dedicated B2B services

Reducing prices for business customers