Meat-Free Food Has Become Cool, Motif Foodworks CEO Says

The video discusses the growing interest in plant-based foods, driven by factors like veganism, environmental concerns, health benefits, and social trends. Motif FoodWorks is highlighted as a key player in innovating plant-based food experiences, focusing on taste, texture, and nutrition. The importance of transparency and consumer trust in the food industry is also emphasized.

What was the initial target audience for plant-based foods?

• Elderly people

• Children

• Vegans and vegetarians

• Meat lovers

Which of the following is NOT a factor driving the plant-based food movement?

• Badge value

• Health benefits

• Environmental concerns

• Government regulations

What is the primary focus of Motif FoodWorks?

• Developing new animal-based products

• Creating new packaging for food products

• Reducing the cost of meat production

• Improving taste, texture, and nutrition of plant-based foods

Why is Motif FoodWorks interested in working with smaller companies?

• They are more established in the industry

• They have a larger market share

• They can move faster and innovate quickly

• They have more resources

What is the role of science and technology in Motif FoodWorks' approach?

• To create new flavors

• To understand food structure and improve sensory experience

• To reduce production costs

• To increase shelf life

What is a major concern when it comes to plant-based food products?

• Limited availability

• Transparency about ingredients and processes

• High cost

• Lack of flavor

What is essential for companies in the plant-based food industry to build with consumers?

• A wide range of products

• Trust through transparency

• A strong marketing campaign

• Celebrity endorsements