Stop Selling On Social Media (I said what I said!)

Desiree explains the effective use of social media, emphasizing that it's not for direct selling but for building trust and showcasing expertise. She highlights the importance of showing and telling, using case studies, and humanizing brands by featuring real people. Engaging with the community is crucial for expanding reach and fostering genuine connections.

What is the primary purpose of using social media according to the video?

• To replace traditional marketing

• To broadcast advertisements

• To build trust and showcase expertise

• To sell products directly

What is a key strategy for building trust on social media?

• Ignoring customer feedback

• Using only stock photos

• Showing and telling what you do

• Posting daily promotions

How can case studies be used effectively on social media?

• By hiding them from potential clients

• By using them to showcase problem-solving capabilities

• By focusing only on negative outcomes

• By not sharing them at all

Why is it important to use real people in your social media content?

• It is required by social media platforms

• It makes the content more relatable and engaging

• It is cheaper than using stock photos

• It guarantees viral content

What is a benefit of interacting with other businesses and communities on social media?

• It reduces your visibility

• It limits your audience to local areas

• It helps in magnifying your reach

• It decreases engagement

What should businesses focus on instead of broadcasting for sales on social media?

• Creating long-term relationships

• Posting as many ads as possible

• Ignoring customer interactions

• Only using paid promotions

What is the role of social interaction in expanding a business's reach on social media?

• It is only useful for large corporations

• It helps in building a one-way communication

• It has no impact

• It enhances engagement and reach