Yum! Brands CEO Creed: We'll Keep Growing in U.S.

The video discusses Yum Brands' growth strategy, focusing on franchising and becoming a capital-light business. It covers the transition of Yum China, emphasizing collaboration and best practices. The role of the board and Keith Meister in supporting shareholder value is highlighted. The impact of Brexit on the UK market and investment plans is addressed, along with the strategy for the US market and new menu offerings. The video concludes with the potential benefits of separating Yum China and its impact on brand perception.

What is Yum Brands' strategy to become a capital-light business?

• Increasing company-owned stores

• Owning more restaurants

• Reducing franchisee control

• Focusing on same-store sales and new units

How is Yum Brands planning to collaborate with Yum China post-spinoff?

• By sharing best practices and ideas

• By ceasing all interactions

• By increasing restaurant ownership in China

• By merging with another company

What role does Keith Meister play in Yum Brands' transformation?

• He decides on menu offerings

• He manages daily operations

• He provides advice on unlocking shareholder value

• He leads the marketing team

How has Brexit affected consumer spending patterns for Yum Brands in the UK?

• Significant decrease in spending

• No noticeable change

• Increase in spending

• Complete market withdrawal

What is Yum Brands' plan for its UK restaurants post-Brexit?

• Increase company ownership

• Close all UK restaurants

• Shift focus to new markets

• Franchise off more restaurants

What is Yum Brands' target for franchise ownership in the US by the end of 2018?

• 50% franchise-owned

• 100% company-owned

• Refranchising all desired stores

• No change in ownership

How does the separation of the China unit benefit Yum Brands?

• Increases operational complexity

• Decreases brand recognition

• Reduces volatility and risk

• Increases volatility and risk