Leaving Russia Was the Right Decision, Unilever CEO Says

The video discusses the impact of tariffs and protectionism on global businesses, highlighting Unilever's efforts to make markets more self-sufficient post-COVID. It covers the company's restructuring and job cuts, emphasizing the need for efficiency and adaptation. The US market's significance and competition are addressed, along with the strategic decision to divest from Russia due to operational control issues. Finally, the video explores Ben and Jerry's social mission and its independent board, underscoring the brand's growth and the balance between business and social values.

What is the primary reason for making markets more self-sufficient post-COVID?

• To focus on local brand development

• To comply with international trade agreements

• To increase export opportunities

• To reduce dependency on global supply chains

What was one of the reasons for Unilever's restructuring program?

• To expand into new markets

• To prepare for a Unilever without ice cream

• To increase the number of employees

• To focus on digital marketing strategies

How does the company view its position in the US market?

• As a newcomer with limited influence

• As a well-established player with US-centric brands

• As a company with no significant market share

• As a minor competitor to local brands

Why did the company decide to exit the Russian market?

• Because of operational control issues

• Due to declining sales

• To comply with local regulations

• To focus on Asian markets

What is the role of Ben and Jerry's independent board?

• To manage the business operations

• To oversee the social mission

• To handle marketing strategies

• To control financial decisions

What is a key factor in Ben and Jerry's brand success?

• Its limited product range

• Its exclusive distribution channels

• Its strong social mission

• Its focus on low-cost production

What challenge does Ben and Jerry's face in balancing politics with business?

• Expanding into new markets

• Avoiding taking unnecessary political sides

• Maintaining product quality

• Reducing production costs