Estée Lauder: The Mother of Modern Marketing
Interactive Video
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Business
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12th Grade - University
•
Hard
Wayground Content
FREE Resource
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7 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was Estee Lauder's initial interest in the beauty industry sparked by?
Her mother's influence
Her uncle's skin cream making
A school project
A famous beauty magazine
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did Estee Lauder rebrand herself to align with the fragrance industry?
By changing her first name
By adopting a French-sounding name
By using her maiden name
By creating a new company name
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What innovative marketing tactic did Estee Lauder pioneer that is widely used today?
Celebrity endorsements
Try before you buy
Social media marketing
Flash sales
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was Estee Lauder's belief about beauty that influenced her advertising?
Beauty is only for the wealthy
Every woman has a right to feel beautiful
Beauty is a luxury
Beauty is a natural gift
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did Estee Lauder use direct mailing to her advantage?
By distributing flyers in public places
By advertising in newspapers
By using department store mailing lists
By sending emails to customers
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was unique about Estee Lauder's product naming strategy?
Using numbers and codes
Naming products after celebrities
Avoiding scientific claims but implying efficacy
Using scientific names
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What pricing strategy did Estee Lauder use to create a sense of exclusivity?
Discount pricing
Cost-plus pricing
Premium pricing
Competitive pricing
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