GENERATION NEXT: Aurum Group's Michelle Yong

The video discusses the impact of COVID-19 on coworking and fitness industries, highlighting both challenges and new opportunities. It explores the potential for growth in coworking spaces, especially for SMEs, and the increased demand for wellness services. The focus shifts to regional expansion plans and innovative business models, such as core collective and core retirement. Challenges in property development are addressed, emphasizing the need for innovation. The video also delves into family business dynamics, exploring different career paths and the importance of diversification.

What was one of the main challenges faced by the business during the COVID-19 pandemic?

• Increased competition from new startups

• Restructuring and letting go of team members

• Lack of interest in coworking spaces

• Decline in fitness industry demand

How did the company plan to create value and growth opportunities post-COVID?

• By expanding into five new regional markets

• By reducing operational costs

• By focusing on existing markets in Singapore and KL

• By increasing membership fees

What is the 'Co-retirement' concept introduced by the company?

• A new coworking space for retirees

• A real estate investment plan for seniors

• A fitness program for the elderly

• A combination of retirement resorts and coliving

What was the narrator's initial reaction to joining the family business?

• Reluctant but willing to try for two years

• Uninterested in the family business

• Confident in her real estate skills

• Excited and eager to start

What was the narrator's father's advice regarding the family business?

• To diversify and find her own vocation

• To focus solely on property development

• To immediately take over the family business

• To avoid any involvement in the business

How did the narrator feel about the different expectations set for her and her brother?

• She was happy with the expectations

• She was indifferent to the expectations

• She felt it was unfair and refused to comply

• She felt disappointed but saw it as an opportunity

What future aspirations does the narrator have for her children regarding the family business?

• She hopes they will pursue careers outside the family business

• She wants them to take over and grow the businesses she started

• She expects them to follow the same path as her brother

• She has no specific aspirations for them