Airbus Leverages Big Data to Improve Customer Experience

The video discusses Airbus's digital transformation, focusing on leveraging data to enhance customer experience and predictive maintenance. It highlights partnerships with companies like Palantir and the importance of in-house analytics. Airbus's strategic initiatives, including leadership changes and expansion into drone technology, are also covered, with a focus on the strategic market in China.

What is the primary goal of Airbus' digital transformation effort?

• To focus solely on military aircraft

• To reduce the number of satellites

• To enhance customer experience through data-driven models

• To build more aircraft

Why does Airbus choose to layer analytics in-house?

• To avoid working with partners

• To focus on hardware development

• To capture more value from the value chain

• To reduce costs

Who is a strategic partner of Airbus in data analytics?

• IBM

• Palantir Technologies

• Amazon

• Google

What is the focus of Airbus' strategic digital transformation program?

• To increase aircraft production

• To bring high-tech mindset and new ways of working

• To reduce the workforce

• To focus on traditional aerospace industries

What is Airbus' approach to the commercial drone market?

• To avoid the drone market

• To create a platform of services for drone operators

• To focus on military drones

• To sell drone hardware only

What is a key market for Airbus' strategic partnerships?

• India

• China

• Russia

• Brazil

What is the significance of Airbus' final assembly line in China?

• It is the only assembly line outside Europe

• It represents a strategic partnership with a growing market

• It focuses on military aircraft

• It is used for experimental aircraft