Are TV Stations Still the Kings of Political Ads?

The video discusses the significant spending on political campaigns in 2014, highlighting the sources of funding such as wealthy individuals, PACs, and dark money groups. It compares the effectiveness of television and digital advertising, noting the growing importance of social media. The coordination between campaigns and external groups is examined, along with the legal challenges. The video also covers the most expensive races and how data is gathered, concluding with the impact of political spending on broadcast stations and the role of the FCC.

What is the estimated total spending on campaigns in 2014 per eligible voter in the United States?

• $50

• $37

• $20

• $100

What percentage of campaign funds was spent on digital advertising in 2014?

• 15%

• 10%

• 3%

• 1%

Why is television still a major platform for political advertising?

• It is cheaper than digital advertising

• It reaches a large number of inadvertent viewers

• It is more interactive than social media

• It is the only legal platform for political ads

Which platform is expected to take a larger share of online campaign spending in the future?

• Social media

• Banner ads

• Search engine ads

• Email marketing

What is the term used to describe the coordination between political campaigns and external groups?

• Shadow campaigning

• Kabuki theater

• Dark money strategy

• Media manipulation

Which type of political race is currently the most expensive?

• Gubernatorial

• Senate

• Presidential

• House of Representatives

What is the role of the Federal Communications Commission in political campaign transparency?

• To approve all political ads before airing

• To ban misleading advertisements

• To ensure viewers know who is influencing their vote

• To regulate campaign spending limits