TripAdvisor Is Seeing 'Tremendous Growth': Cheng

The video discusses Trip Advisor's approach to providing extensive user information and maintaining content integrity. It highlights the company's growth, particularly in the Asia Pacific region, and its strategies for engaging Chinese users. Despite some financial setbacks, Trip Advisor remains focused on long-term growth, emphasizing mobile usage and user-generated content. The platform aims to enhance travel experiences by helping users discover unique destinations.

What is Trip Advisor's philosophy regarding the amount of information provided to users?

• To limit information to only the most popular destinations

• To provide information only upon user request

• To offer as much information as possible while ensuring ease of use

• To provide minimal information to avoid overwhelming users

How does Trip Advisor ensure the integrity of its content?

• By only allowing verified users to post reviews

• By having no moderation on reviews

• By employing technologies from the card and banking industries

• By allowing users to edit reviews

What percentage of Trip Advisor's global traffic comes from the Asia Pacific region?

• 30%

• 20%

• 40%

• 10%

What is a key strategy for Trip Advisor in the Chinese market?

• Ignoring local social media platforms

• Using Facebook for social media integration

• Translating reviews into Chinese

• Focusing solely on English content

What was the impact on Trip Advisor's stock after the latest financial report?

• Stock prices increased by 13%

• Stock prices dropped by 13%

• Stock prices increased by 30%

• Stock prices remained stable

What is a significant focus for Trip Advisor's long-term strategy?

• Reducing mobile app usage

• Encouraging more user-generated reviews

• Focusing only on desktop users

• Limiting content to popular destinations

How has Trip Advisor changed traveler expectations?

• By focusing on expensive travel options

• By helping users discover lesser-known travel gems

• By limiting reviews to popular destinations

• By promoting only large hotel chains