CLEAN : Taiwan pedals faster to meet global pandemic demand for bikes

The video discusses the unexpected rise in bicycle demand in the US and Europe, particularly after lockdowns eased. The company quickly responded by mobilizing its resources to meet this demand. It is now focusing on developing a short supply chain model, starting with its Hungarian operations. The video also highlights that bicycles priced under 1000 are popular among new cyclists, who are turning to biking for sports and transportation.

What triggered the increase in bicycle demand in Europe?

• Government incentives

• A new cycling trend

• The ease of lockdown

• The start of summer

Why are bicycles considered a good option during the pandemic?

• They are only for professional use

• They are a means of sports and transportation

• They require no maintenance

• They are expensive

How did the company react to the unexpected rise in bicycle demand?

• They quickly mobilized resources

• They reduced production

• They ignored the demand

• They increased prices

What is the company's current focus in their operations?

• Developing new bicycle models

• Increasing marketing efforts

• Expanding to new markets

• Running Hungarian operations smoothly

What is the new business model the company is working on?

• A digital sales platform

• A long supply chain

• A short supply chain

• A franchise model

What price range of bicycles has become more popular during the pandemic?

• Sub 1000

• Between 1500 and 2000

• Between 1000 and 1500

• Above 2000

Who are the primary consumers of the popular bicycle models?

• Elderly people

• Professional cyclists

• New cyclists

• Children