Mondelez Raises Full-Year Organic Forecast Amid Focus on Topline Growth

The video discusses a company's strategic shift from a cost-focused approach to a top-line growth strategy, emphasizing investment in global and local brands. It highlights growth in emerging markets like China and India, adapting products to local tastes. Despite economic headwinds, the company sees strong performance in key regions. The discussion also covers handling rising commodity costs and the importance of innovation and agility in staying competitive.

What strategic shift did the company make to drive growth?

• Shifting from cost focus to top-line growth

• Focusing on cost reduction

• Investing in new technologies

• Expanding into new geographical regions

How does the company view the relationship between brand investment and growth?

• Brand investment is a short-term strategy

• Brand investment is less important than cost-cutting

• Brand investment is only necessary in emerging markets

• Brand investment leads to a virtuous cycle of growth

Which two emerging markets are highlighted as key growth areas for the company?

• Brazil and Mexico

• Russia and South Africa

• Indonesia and Vietnam

• China and India

How does the company perceive the impact of economic headwinds on consumer behavior?

• Consumers stop buying snacks altogether

• Snacking habits remain resilient

• Consumers switch to cheaper brands

• Consumers reduce spending on snacks

What is the company's approach to handling rising commodity prices?

• Discontinuing less profitable products

• Cutting down on product quality

• Gradually increasing prices

• Absorbing all costs internally

What is the company's strategy to stay ahead of the competition?

• Focusing on long-term planning

• Prioritizing speed and agility

• Relying on traditional methods

• Avoiding risks and innovations

How has the company changed its approach to innovation?

• Centralizing decision-making

• Slowing down the innovation process

• Focusing solely on global brands

• Empowering local markets with more freedom