Twitter Has the Most Valuable Audience for Advertisers, CFO Segal Says

The transcript discusses Twitter's record financial performance and strategic priorities for 2019, including a shift from monthly to daily active user metrics to better align with internal goals. Despite having a smaller audience compared to competitors, Twitter emphasizes its value to advertisers. The company is focused on platform improvements to boost daily user engagement and plans to continue investing in growth. Key product changes aim to enhance user experience and expand the audience.

What was the main reason for Twitter's shift from reporting monthly active users to daily active users?

• To align internal and external metrics for transparency

• To compete with Facebook and Snap

• To simplify the reporting process

• To increase the number of users

Why do advertisers prefer Twitter despite its smaller audience compared to other platforms?

• Twitter has the largest audience

• Twitter provides more detailed user data

• Twitter's audience is most valuable when receptive

• Twitter offers the cheapest advertising rates

How has Twitter improved its service for users in recent years?

• By focusing on monthly user growth

• By increasing the number of ads

• By making it easier to find relevant content

• By reducing the number of tweets

What is Twitter's primary focus in terms of user engagement?

• Increasing monthly active users

• Enhancing daily user engagement

• Reducing advertising costs

• Competing with Facebook's user base

What is the expected expense growth for Twitter in 2019?

• 10%

• 15%

• 20%

• 25%

Which product change did Twitter implement to improve user experience?

• Introducing a new messaging app

• Switching to a chronological timeline

• Reducing the number of tweets per day

• Increasing the number of ads shown

What are the two main areas Twitter is focusing on to expand its audience?

• Video content and live streaming

• Conversations and events/topics

• Gaming and virtual reality

• E-commerce and online shopping