Why Google May Want to Buy Twitter

Why Google May Want to Buy Twitter

Assessment

Interactive Video

Business, Physics, Science

University

Hard

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The transcript discusses the potential acquisition of Twitter by companies like Google and Salesforce. It highlights the strategic benefits each company might gain, such as Google's need for a social system and Salesforce's ambition to expand its enterprise software presence. The internal dynamics within Twitter's board, including differing views of co-founders EV Williams and Jack Dorsey, are explored. The challenges Twitter faces in terms of user and revenue growth are also analyzed, questioning its valuation and business success compared to its cultural impact.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is working with Twitter to handle incoming interest?

Bank of America

Morgan Stanley

JP Morgan

Goldman Sachs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one reason Google might benefit from acquiring Twitter?

To increase its advertising revenue

To expand its hardware division

To improve its social media presence

To enhance its cloud services

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might Salesforce be interested in acquiring Twitter?

To enter the consumer service market

To enhance its hardware offerings

To improve its search engine capabilities

To expand its retail presence

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the impact of Ev Williams' 'no comment' on Twitter's stock?

It increased by 6%

It decreased by 6%

It decreased by 3%

It remained stable

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Jack Dorsey's stance on Twitter's future?

He is indifferent about the company's future

He plans to step down as CEO

He wants to keep Twitter independent

He is eager to sell the company

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major challenge Twitter faces despite its cultural presence?

Declining user and revenue growth

Lack of a mobile app

Limited global reach

Poor customer service

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might a company like Salesforce consider acquiring Twitter despite its challenges?

To reduce competition

For its cultural significance

To diversify into hardware

For immediate profit