What is the Kano Model? Project, Product, or Feature Prioritisation

The video tutorial explains the Kano model, a prioritization tool for project management. Developed by Professor Noriyaki Kano, it helps identify which features to build based on customer satisfaction and implementation costs. The process involves four steps: identifying potential features, weighing satisfaction against costs, categorizing features, and consulting users. Features are categorized into five types: threshold, performance, excitement, indifferent, and dissatisfaction attributes. The Kano model aids in prioritizing features while considering evolving user expectations, making it a valuable tool alongside others like Moscow Analysis.

Who developed the Kano model and in which year?

• Professor Noriyaki Kano in 1984

• Dr. Jane Smith in 1980

• Professor John Doe in 1990

• Dr. Albert Einstein in 1975

What is the first step in the Kano process?

• Categorizing features

• Weighing implementation costs

• Identifying all potential features

• Consulting users and customers

Which category of features in the Kano model is known for creating a 'wow' factor?

• Excitement attributes

• Performance attributes

• Threshold attributes

• Indifferent attributes

What are indifferent attributes in the Kano model?

• Features that excite customers

• Features that customers do not care about

• Basic features expected by customers

• Features that increase satisfaction proportionally

What is an example of a dissatisfaction feature mentioned in the video?

• A new software update

• A well-received product feature

• Clippy from Microsoft Office

• A popular mobile app

How does the Kano model help in project management?

• By focusing only on cost reduction

• By ignoring user feedback

• By eliminating all features

• By prioritizing features based on customer preferences

What happens to excitement attributes over time according to the Kano model?

• They become threshold attributes

• They turn into indifferent attributes

• They remain excitement attributes forever

• They are eliminated from the product