Glu's de Masi: Why I'm Leaving the Role of CEO

The video discusses leadership changes at Glue, including a new CEO and the acquisition of Crown Stars. The speaker is transitioning to a new role with Andy Rubin's startup focused on virtual reality and hardware. The video also covers trends in the mobile gaming industry, emphasizing the shift towards platform products. Glue's strategy includes leveraging celebrity partnerships, with upcoming games featuring Taylor Swift and Nicki Minaj. The video concludes with a discussion on Kim Kardashian's temporary social media break and its impact on Glue's game updates.

What was one of the key reasons for the leadership transition at Glue?

• The need for a more product-centric leader

• A decline in company revenue

• Pressure from shareholders

• A merger with another company

What is the focus of the new venture with Andy Rubin?

• E-commerce solutions

• Mobile app development

• Virtual reality and hardware

• Social media marketing

What strategy is Glue adopting to address challenges in the mobile gaming industry?

• Increasing advertising spend

• Reducing the number of games

• Developing platform products

• Focusing on traditional hit-driven models

Why did Glue acquire Crowdstar?

• To improve their social media presence

• To diversify into music streaming

• To expand into the fashion app category

• To enter the sports gaming market

What is the significance of platform products in Glue's strategy?

• They are easier to develop

• They are less competitive

• They require less investment

• They ensure long-term top grossing spots

What is the future plan for Glue's celebrity-based games?

• To discontinue them

• To make them platform-based

• To focus only on Kim Kardashian

• To merge them with sports games

How has Kim Kardashian's social media absence affected Glue?

• It has caused a change in game developers

• It has not affected the game updates

• It has led to a decline in game popularity

• It has halted all game updates