The Five Forces That Are Rocking the PR World

The video discusses the evolution of video production, highlighting how technology has made it accessible for activists and satirists. It explores brand parody and brand-jacking, emphasizing the importance of brands being prepared for parody. The video also covers trends in social media, location-based marketing, and the sharing economy, with examples like AirBnB and Uber. Finally, it delves into behavioral science, focusing on how understanding human irrationality and loss aversion can enhance marketing strategies.

What has allowed activists to produce content with Hollywood-level production values?

• Traditional media outlets

• Advanced television technology

• Smartphones and affordable editing tools

• High-budget film studios

What is a key test for a brand narrative to ensure it can withstand public scrutiny?

• A financial audit

• A parody test

• A market survey

• A focus group discussion

Which of the following is NOT part of the SoLoMo concept?

• Social media

• Local awareness

• Mobile technology

• Television broadcasting

Which company is an example of the sharing economy?

• Spotify

• Netflix

• Airbnb

• Amazon

What is a key principle of behavioral science discussed in the video?

• Humans are unaffected by emotions in decision-making

• Humans prefer evidence over stories

• Humans fear loss more than they value gain

• Humans are consistently rational

According to the video, what is a more effective way to change someone's mind?

• Offering financial incentives

• Constructing a relatable story

• Presenting factual evidence

• Using authoritative commands

What part of the brain is activated when confronted with evidence that contradicts beliefs?

• Amygdala

• Hippocampus

• Anterior cingulate cortex

• Prefrontal cortex