Fighting the Dulling Demand for Diamonds

The video discusses the similarities between lab grown and natural diamonds, highlighting that they are chemically, physically, and optically identical. It explores the pricing dynamics, noting that lab grown diamonds are significantly cheaper. The video also examines the value and investment aspects of diamonds, suggesting that the traditional reasons for buying natural diamonds are diminishing. Additionally, it covers the growing trend of colored gemstone engagement rings and the increasing market share of lab grown diamonds, emphasizing their affordability and sustainability.

What is the primary method to distinguish between lab-grown and natural diamonds?

• Visual inspection

• Specific testing equipment

• Weight measurement

• Color comparison

How much cheaper are lab-grown diamonds compared to natural diamonds as of the latest data?

• 75% cheaper

• 90% cheaper

• 50% cheaper

• 15% cheaper

What is one reason people might still choose natural diamonds over lab-grown ones?

• More environmentally friendly

• Higher value retention

• Better color

• Easier to cut

What percentage of Gen Z soon-to-be brides prefer colored gemstones for engagement rings?

• 40%

• 20%

• 10%

• 30%

What is the current trend in the choice between lab-grown and natural diamonds?

• 70% natural, 30% lab-grown

• 60% lab-grown, 40% natural

• 100% natural

• 50% lab-grown, 50% natural

What is the predicted growth rate of the jewelry industry over the next decade?

• 4% per year

• 6% per year

• 10% per year

• 8% per year

What is the main reason for the potential expansion of the jewelry market?

• Affordability of lab-grown diamonds

• Rising popularity of silver

• Increased demand for gold

• Decrease in gemstone prices