Toyota SVP On Railstrike Backup Plans

The transcript covers Toyota's challenges and strategies in dealing with inflation, supply chain issues, chip shortages, and potential rail strikes. It discusses Toyota's backup plans for logistics, their investment in electric vehicle manufacturing in North America, and their approach to hydrogen and EV market trends. The future of auto shows and their relevance in the industry is also explored.

What has been a significant challenge for Toyota and the automotive industry in recent years?

• Excessive government regulations

• Lack of innovation

• Inflation and supply chain issues

• Decreasing demand for cars

When does Toyota expect some relief from the chip shortage?

• End of this year

• No relief expected

• Middle to third quarter of next year

• In two years

What is Toyota's backup plan if a rail strike occurs?

• Increase production

• Halt operations

• Use air freight

• Utilize trucking and storage

What is Toyota's initial step towards manufacturing electric vehicles in North America?

• Building a new factory

• Importing EVs from Japan

• Partnering with other car manufacturers

• Investing in battery production

How does Toyota view the future of hydrogen fuel technology?

• As a temporary solution

• As the sole future of transportation

• As a part of a diverse portfolio

• As an obsolete technology

Which auto shows does Toyota still consider important?

• None, as they focus on online events

• Only international shows

• New York, Chicago, Detroit, and LA

• Only CES in Las Vegas

What is Toyota's strategy for engaging with consumers outside of auto shows?

• Focusing solely on online marketing

• Participating in community events

• Reducing marketing efforts

• Relying on word-of-mouth