Pearson CEO Fallon on the Business of Textbooks

The video discusses the economic benefits of higher education, highlighting the income disparity between college-educated and high school-educated households. It explores the evolution of textbooks, emphasizing digital advancements and interactive features. The cost and options for digital versus physical textbooks are compared, with a focus on student choices. The process of developing new courses is described, including the importance of expert authors and peer reviews. The video also covers high school education, advanced placement, and popular textbook subjects, particularly in STEM and economics.

What is one of the main benefits of obtaining a college education in America?

• Guaranteed employment

• Reduced student loans

• Access to free textbooks

• Higher average annual income

How have textbooks evolved to enhance student success?

• By becoming more expensive

• By including more pages

• By offering digital and interactive features

• By reducing the number of editions

What is the cost of a digital textbook with interactive features?

• $260

• $200

• $115

• $50

Why might a student choose a physical textbook over a digital one?

• For better portability

• To avoid online distractions

• For easier resale

• To save money

What is crucial for the successful adoption of new textbooks in classrooms?

• Colorful illustrations

• High number of pages

• Engaging author teams and academic community

• Low production costs

What educational trend is growing in American high schools?

• Increased focus on sports

• Advanced Placement courses

• More field trips

• Shorter school days

Which subject area is seeing increased enrollment in US colleges?

• Music

• Art

• STEM subjects

• History