Under Armour's Plank and Frisk on New Leadership Roles

The video discusses Under Armour's strategic leadership transition, focusing on moving from defense to offense. It highlights the company's vision for performance and consumer engagement, emphasizing digitalization and innovation. The discussion also covers global growth opportunities and maintaining brand authenticity. The partnership between leaders and the organizational structure is explored, showcasing a planned and confident transition.

What is the main focus of Under Armour's strategic transition?

• Increasing athleisure products

• Reducing production costs

• Moving from defense to offense

• Expanding into new markets

What is Under Armour's brand positioning strategy?

• Focusing on athleisure

• Emphasizing human performance

• Targeting luxury markets

• Prioritizing casual wear

How does Under Armour plan to connect with consumers digitally?

• By offering virtual reality experiences

• Through a loyalty program and apps

• By launching a new social media platform

• Through email marketing campaigns

What is a key feature of Under Armour's connected footwear?

• Gait coaching through an app

• Self-cleaning technology

• Automatic lacing system

• Built-in GPS tracking

What is Under Armour's approach to global expansion?

• Focusing solely on the US market

• Becoming a global brand by leveraging athlete connections

• Entering the luxury fashion segment

• Reducing international operations

What is emphasized as a unique aspect of Under Armour's brand?

• Its digital marketing strategies

• Its focus on casual wear

• Its celebrity endorsements

• Its authenticity and real mission

How does the leadership team at Under Armour ensure effective collaboration?

• Through a strong partnership and clear roles

• Through frequent leadership changes

• By having separate goals

• By focusing on individual achievements