Campari Sees More Negative Impact in 2Q, 3Q

The transcript discusses the impact of the COVID-19 lockdown on marketing strategies and consumer behavior, highlighting a shift to digital marketing and its positive outcomes. It analyzes brand performance, market trends, and the company's financial strategies, including potential acquisitions. The discussion also covers supply chain resilience, trade tensions, and the focus on premium brands for future growth.

What was the company's initial response to the lockdown in terms of marketing strategy?

• Increased offline marketing

• Shifted to digital marketing

• Focused on in-store promotions

• Stopped all marketing activities

How did the company manage its marketing expenses during the crisis?

• Focused solely on TV advertisements

• Increased spending on large events

• Invested heavily in print media

• Reduced offline marketing expenses

Which markets showed strong growth for the company during the crisis?

• Only European markets

• Primarily Asian markets

• Large markets like the US

• Small local markets

What was the company's approach towards potential acquisitions during the crisis?

• Considered opportunities with smaller companies

• Focused on acquiring large companies

• Avoided any acquisitions

• Only invested in technology firms

What was the company's financial position during the crisis?

• Facing bankruptcy

• Struggling with liquidity

• Plenty of liquidity with access to €1.9 billion

• Dependent on loans

How did the company handle trade tensions and their impact on supply chains?

• Relied on a single supply chain

• Diversified its supply chain globally

• Stopped exporting products

• Ignored the trade tensions

What was the company's strategy for brand positioning during the crisis?

• Focused on entry-level brands

• Strengthened its premium brand portfolio

• Discontinued premium brands

• Shifted focus to local markets only