Ericsson CEO Says Company Needs to Work on FX Exposure

The video discusses Ericsson's financial strategies, including cost cuts and R&D investments for 5G. It addresses the revised operating margin due to currency impacts and outlines plans to improve gross margin by exiting nonstrategic contracts. The Cisco partnership's sales targets are delayed, and the influence of activist investors on long-term strategy is highlighted. The video also covers the impact of the Broadcom-Qualcomm deal on 5G standards and the uncertainty Brexit brings to the industry.

What are the two main strategic focuses of Ericsson as discussed in the first section?

• Increasing workforce

• Reducing product lines

• Expanding into new markets

• Cost cuts and R&D for 5G

Why did Ericsson revise their profitability target?

• Because of currency movements and market conditions

• Due to increased competition

• To align with new product launches

• To focus on employee benefits

How is Ericsson planning to address its currency exposure?

• By shifting R&D allocation to U.S. dollars

• By focusing on European markets

• By increasing Swedish investments

• By cutting down on international operations

What is one of the strategies Ericsson is using to improve gross margins?

• Expanding into new regions

• Increasing product prices

• Hiring more engineers

• Exiting nonstrategic contracts

What challenge is Ericsson facing with the Cisco partnership?

• Technical integration issues

• Lack of customer interest

• Delayed sales target achievement

• Regulatory hurdles

What role does Krista Gardell of Cevian Capital play in Ericsson's transformation?

• Pushing for faster progress

• Managing international sales

• Opposing the transformation plan

• Leading the R&D department

How does Brexit impact the wireless industry according to the transcript?

• It increases demand for new technologies

• It creates uncertainty

• It boosts investment in infrastructure

• It leads to regulatory changes