PESTEL Factors in SWOT Analysis

The video tutorial discusses the SWOT analysis, focusing on internal strengths, weaknesses, opportunities, and threats. It introduces the PESTEL framework, which identifies external factors like political, economic, sociocultural, technological, environmental, and legal influences. Each factor is explored in detail, highlighting their potential impact on business operations. The tutorial emphasizes the importance of integrating SWOT and PESTEL analyses for comprehensive strategic planning, allowing businesses to identify opportunities and threats while leveraging their internal strengths and addressing weaknesses.

What does the SWOT analysis primarily focus on?

• Political and legal factors

• Technological advancements

• Internal strengths and weaknesses

• External opportunities and threats

Which of the following is a component of the PESTEL framework?

• Strengths

• Opportunities

• Weaknesses

• Political factors

How can political changes impact a business according to the PESTEL analysis?

• By introducing new technologies

• By changing consumer preferences

• By affecting weather patterns

• By altering the legal status of operations

What should businesses consider about economic factors in the PESTEL analysis?

• The level of technological innovation

• The macroeconomic environment

• The political stability

• The cultural trends

How do sociocultural factors influence business operations?

• By affecting legal regulations

• By changing consumer preferences

• By introducing new technologies

• By altering economic policies

What is a significant impact of technological changes on businesses?

• They transform products and services

• They reduce environmental concerns

• They create new legal challenges

• They stabilize market conditions

Which environmental factor could affect a clothing market?

• Political regulations

• Technological advancements

• Economic downturns

• Temperature changes