Ubisoft 'Independence' Key to Microsoft's UK Approval, CMA Says

The transcript discusses the CMA's role in Microsoft's acquisition of Activision Blizzard, focusing on the restructuring of the deal to address cloud gaming concerns. Microsoft transferred cloud streaming rights to Ubisoft, resolving initial issues. The CMA emphasizes the importance of early structural changes in future deals to avoid delays. The discussion highlights the CMA's influence on global tech regulation and the importance of maintaining competition. The deal's structure ensures Ubisoft's control over cloud content distribution, addressing concerns about Microsoft's dominance.

What was the primary concern of the CMA regarding Microsoft's acquisition of Activision Blizzard?

• The combination of Microsoft's cloud position with Activision's content

• The impact on console gaming

• The financial size of the deal

• The involvement of a French company

What advice does the CMA give to businesses regarding merger proposals?

• Submit proposals at the last minute

• Address concerns early in the process

• Focus on financial aspects only

• Ignore regulatory feedback

How does the CMA view its role in regulating tech markets?

• As a supporter of monopolies

• As a promoter of competition and innovation

• As a passive observer

• As a financial advisor

What is the CMA's objective in digital and tech markets?

• To support only local companies

• To focus solely on financial gains

• To preserve open and competitive markets

• To ensure monopolies

What was a significant structural change in the Microsoft-Activision deal?

• Activision retained control over distribution

• Cloud streaming rights were given to Ubisoft

• Microsoft retained all cloud rights

• The deal was canceled

What is the CMA's stance on licensing deals in mergers?

• They are always accepted

• They are generally viewed with caution

• They are never considered

• They are preferred over divestments

What does the CMA hope to achieve by putting cloud streaming rights in the hands of Ubisoft?

• To limit competition

• To reduce Ubisoft's market share

• To open up the market to other providers

• To increase Microsoft's control