New 'Smart Parka' Targets Global Online Market

North Aware, a startup, launched the smart parka, a winter coat with innovative features like built-in gloves and a scarf. Initially funded through a successful Kickstarter campaign, the company raised $3 million from nearly 9000 backers. The coat is designed to balance fashion and functionality, appealing to a global market, especially in North America. North Aware plans to expand its online sales and eventually enter retail stores. The coat's unique features aim to prevent loss of accessories, providing convenience and warmth.

What is the name of the startup that created the Smart Parka?

• North Aware

• Parka Pro

• Winter Wear

• Smart Coats

How much money did North Aware aim to raise on Kickstarter?

• $50,000

• $10,000

• $100,000

• $30,000

What change did North Aware make in response to customer feedback about fur?

• Switched to faux fur

• Added more real fur

• Removed fur entirely

• Offered both real and faux fur

Which market is North Aware primarily targeting with their Smart Parka?

• Australia

• Asia

• North America

• Europe

What is North Aware's sales goal for 2017?

• $15 million

• $25 million

• $10 million

• $20 million

What is one of the practical benefits of the Smart Parka's built-in features?

• They help prevent losing items like gloves

• They are difficult to use

• They are purely decorative

• They increase the coat's weight

Where is the scarf located in the Smart Parka?

• In the sleeves

• In the hood

• In the lining

• In the pockets