BMW CEO on i4 Concept Vehicle, Coronavirus, China Sales

BMW CEO on i4 Concept Vehicle, Coronavirus, China Sales

Assessment

Interactive Video

Business, Architecture

University

Hard

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The transcript discusses BMW's strategy in electromobility, highlighting their flexible architecture that accommodates both electric and combustion engines. It covers investment in electric production, workforce strategy, and the impact of coronavirus on operations. The CEO shares insights on BMW's strategic vision, Brexit's impact on production, and the importance of luxury and motorcycle divisions. Future product development plans are also discussed, emphasizing innovation and market niches.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key feature of BMW's electric vehicles that the company is particularly proud of?

Their underwater driving feature

Their ability to fly

Their acceleration and range

Their solar charging capability

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does BMW view the complexity of electric vehicles compared to traditional cars?

The complexity is about the same

Electric vehicles are more complex

Electric vehicles have no complexity

Electric vehicles are much simpler

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was BMW's response to the coronavirus case at their R&D Center in Munich?

They quarantined affected individuals

They ignored the case

They shut down all production facilities

They increased production

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is BMW's expectation for sales growth in China for the year?

5 to 10% growth

No growth expected

Sales will decline

20% growth

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant aspect of BMW's strategy under the new CEO?

Reducing the workforce

Expanding more quickly

Focusing solely on electric vehicles

Slowing down production

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does BMW view the production of Rolls Royce in relation to Brexit?

They will stop producing Rolls Royce

They will produce Rolls Royce in multiple countries

They will keep production in England

They plan to move production out of England

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role does the motorcycle division play in BMW's future strategy?

It will be merged with the car division

It will be sold off

It is a key part of urban mobility

It is not important