The transcript discusses Subway's focus on enhancing customer experience by adopting contactless payment methods like Apple Pay and Softcard. It highlights the importance of NFC technology, the tracking of transactions, and the predicted growth of contactless payments. Subway's strategy involves partnering with credit card companies and updating point of sale systems to improve efficiency and customer satisfaction.

What is the primary focus of Subway when considering customer experience?

• Reducing franchisee costs

• Ensuring customer convenience and safety

• Expanding menu options

• Increasing restaurant locations

What technology does Apple Pay utilize to enable contactless payments?

• Bluetooth

• QR Codes

• NFC (Near Field Communication)

• Wi-Fi

Which market segment does Softcard primarily serve?

• Android users

• Blackberry users

• iOS users

• Windows users

What percentage of Subway's sales is expected to be contactless within a year?

• 20%

• 10%

• 5%

• 30%

How does Subway view its relationship with Visa and MasterCard?

• As partners

• As irrelevant

• As adversaries

• As competitors

What is the primary goal of Subway's payment strategy?

• To eliminate credit card fees

• To meet customer needs and convenience

• To dominate the payment industry

• To reduce the number of payment options

Which terminal product has Subway implemented in its US restaurants?

• Clover

• Verifone VX 820

• Square

• Ingenico