How to Market a Comeback

NYC Next was created to counter negative narratives about New York City during the pandemic by celebrating the arts. The initiative brought together a diverse community to organize events like a Broadway performance, aiming to bring joy and support to artists. Despite challenges, the collective effort of volunteers and strategic use of networks led to successful events and media coverage, highlighting the power of community and collaboration.

What motivated the creation of NYC Next?

• A plan to expand a marketing network

• A desire to start a new business

• A need to relocate to a new city

• Frustration with negative stories about New York City

What was one of the primary goals of NYC Next?

• To promote local businesses

• To build new infrastructure

• To support the artist community

• To increase tourism in New York City

What was a significant challenge faced during the Broadway event?

• Insufficient funding

• Restrictions due to quarantine

• Weather conditions

• Lack of interest from performers

What was the emotional impact of the Broadway event?

• It led to a conflict with local authorities

• It was an emotional moment for performers and spectators

• It was a disappointing turnout

• It was a financial success

What inspired the choice of song for the music video project?

• A new original composition

• A recent hit song

• A traditional folk song

• A beloved New York song by Billy Joel

How did NYC Next manage to involve big names in the music video project?

• Through personal connections and shared passion for the city

• By advertising in local newspapers

• By hosting auditions

• By offering financial incentives

What was a key factor in the success of NYC Next's initiatives?

• A large budget

• A strong network of volunteers

• Government support

• Celebrity endorsements

What advice is given for starting similar initiatives?

• Work alone to maintain control

• Focus solely on profit

• Avoid taking risks

• Find a community of doers and collaborate

What is a future consideration for NYC Next?

• Continuing to adapt and find new projects

• Focusing on commercial ventures

• Expanding to other cities

• Finding new leadership

What is a key takeaway from the NYC Next experience?

• The importance of financial gain

• The power of community and collaboration

• The need for strict hierarchy

• The benefits of working in isolation