Moncler CEO Says E-Commerce Increasingly Important

The transcript discusses the future of the luxury sector, emphasizing the need for digital transformation and omnichannel strategies. Montclair is adapting by focusing on e-commerce and community building. The recovery of global markets, particularly in China and the USA, is highlighted, while Europe faces challenges due to reduced travel. The potential for consolidation in the luxury industry is considered, with Montclair aiming to remain flexible and innovative.

What is a key focus for companies in the luxury sector as they adapt to the new normal?

• Enhancing consumer experience and personalization

• Reducing online presence

• Increasing the number of physical stores

• Focusing solely on traditional marketing

How has Montclair changed its business model in recent years?

• From omnichannel to single-channel

• From digital to physical

• From seasonal to monthly

• From monthly to seasonal

What is a significant change in Montclair's marketing strategy?

• Increased reliance on traditional marketing

• Focus on digital and omnichannel approaches

• Elimination of online marketing

• Reduction in marketing budget

Which region is showing strong signs of recovery in the luxury market?

• China

• South America

• United States

• Europe

What is Montclair's approach to engaging with customers who previously shopped internationally?

• Engaging with them in new ways

• Ignoring international customers

• Reducing marketing efforts

• Focusing on local markets only

What is Montclair's stance on mergers and acquisitions in the current market?

• Actively seeking to acquire other companies

• Completely ruling out any acquisitions

• Open to opportunities but focused on internal strategy

• Merging with a major competitor

How does Montclair view its current position in the luxury market?

• As a large, inflexible company

• As a small, flexible, and fast company

• As a company with no growth potential

• As a company focused only on physical retail