Renault CEO Sees Chip Shortage Possibly Lasting Into 2022

The video discusses the impact of the chip shortage on the automotive industry, particularly Renault, and how the company is managing challenges like COVID-19 and rising raw material prices. It highlights Renault's pricing strategy and market focus, as well as its plans to expand into the Chinese market. The company aims to maintain profitability and adapt to global trends while overcoming reliance on the European market.

What was the initial expectation for Renault's recovery from the chip shortage?

• Recovery in Q1 of 2022

• Recovery in Q3 of 2021

• Recovery in Q2 of 2022

• Recovery in Q4 of 2021

What additional challenge is expected to impact the automotive industry in the second semester?

• Shortage of skilled labor

• Increase in raw material prices

• Decrease in consumer demand

• Introduction of new regulations

How has Renault responded to the increase in raw material prices?

• By cutting employee wages

• By expanding into new markets

• By increasing net pricing

• By reducing production

What was Renault's approach to improve sales quality?

• Increasing advertising budget

• Focusing on sheer growth

• Abandoning unprofitable channels

• Reducing vehicle content

Why is Renault interested in entering the Chinese market?

• To compete directly with US manufacturers

• To follow traditional market entry strategies

• To reduce dependency on European markets

• To stay close to automotive market trends

What is Renault's current market presence outside Europe?

• Strong presence in the US

• Balanced presence between Europe and international markets

• Dominant presence in Asia

• Limited presence in international markets

What is Renault's strategy for achieving a global footprint?

• Entering the US market immediately

• Expanding at the right time with the right approach

• Focusing solely on European markets

• Acquiring smaller automotive companies