Bayer Consumer Health on Asia Opportunities

The transcript discusses the excitement in Asian markets, particularly China and Southeast Asia, due to population growth and economic potential. It highlights a shift in consumer health focus towards self-care post-pandemic, emphasizing healthy lifestyles and digital technologies. The strategy in the Asia-Pacific region is pivoting towards supplements and consumer health products. Sustainability and inclusivity are key themes, with efforts to reach more smallholder farmers and underserved populations. Technology, data, and AI are crucial for improving business operations and addressing supply chain challenges.

What is one of the main reasons for the excitement in the Asian market post-pandemic?

• Decrease in population

• Economic growth

• Decline in technology use

• Reduction in healthcare needs

How has the focus on self-care changed due to the pandemic?

• Increased reliance on hospitals

• Greater emphasis on healthy living and self-management

• More focus on sick care

• Less attention to personal health

Which market is considered the largest and most exciting for growth in the Asia-Pacific region?

• Australia

• China

• Japan

• India

What is Bayer's goal in terms of reaching smallholder farmers by 2030?

• 100 million farmers

• 150 million farmers

• 50 million farmers

• 200 million farmers

What is a key theme discussed at the forum related to healthcare?

• Exclusivity

• Profitability

• Technology

• Sustainability

How is technology, particularly AI, being used in Bayer's business operations?

• To increase product prices

• To improve supply chain transparency and efficiency

• To reduce employee numbers

• To eliminate the need for data

What strategy does Bayer use to manage supply chain challenges in healthcare?

• Increasing prices

• Outsourcing production

• Keeping extra safety stocks

• Reducing product variety