Financial education platform Sophia on improving gender diversity

Sophia is a platform focused on providing financial education to women, addressing the gender pay and investing gaps. The video discusses the challenges women face in wealth creation, such as the gender pay gap, deferment of financial decisions, and traditional gender roles. Sophia collaborates with financial institutions and corporates to deliver targeted courses and marketing strategies. The video highlights the potential for engaging women in financial services, especially in Asia, and outlines Sophia's future goals, including fundraising and expanding partnerships.

What is the primary mission of Sophia?

• To provide financial education for men

• To create wealth for financial institutions

• To close the gender pay gap by 2025

• To empower women through financial education

What is one of the main reasons for the gender investing gap?

• Women are more engaged in financial services

• Women often defer financial decisions to men

• Women earn more than men in their 30s

• Women have a higher risk appetite than men

How does Sophia aim to address the financial education gap?

• By providing free financial services

• By focusing solely on online marketing

• By partnering with corporates and financial institutions

• By offering courses targeted towards men

What is a unique aspect of Sophia's marketing strategy?

• It avoids using any digital platforms

• It targets only male customers

• It uses gender-neutral language

• It is specifically geared towards women

What is a significant opportunity for financial services in Asia according to Sophia?

• The stagnation of the financial market

• The decline of male wealth creation

• The rapid increase in female wealth creation

• The slow growth of female wealth

How does Sophia measure its impact?

• By the number of women empowered

• By the amount of money raised

• By the number of courses offered

• By the number of male participants

What is Sophia's motto at the start of their digital courses?

• Learn, invest, change the world

• Save, spend, enjoy life

• Earn, save, retire early

• Invest, earn, live well