Lamborghini CEO Sees Another Record Year for 2017

The transcript discusses Lamborghini's strategic focus on expanding its SUV lineup, inspired by the LM002, while maintaining its brand DNA. The company anticipates record sales and plans to double production with the introduction of the Super SUV. Lamborghini aims to expand its market presence globally, particularly in the US, UK, and new regions. The company is also planning a hybrid version of its vehicles by 2020-2021. Despite competition from brands like Aston Martin and Ferrari, Lamborghini emphasizes its unique design and technology. The dealership network is set to grow to support increased production.

What was the inspiration behind Lamborghini's new SUV model?

• The demand for electric vehicles

• The historical LM002 model

• The success of the Aventador

• The need for a family-friendly vehicle

How many units does Lamborghini expect to sell in the record year mentioned?

• Over 4500 units

• Over 2500 units

• Over 3700 units

• Over 5000 units

Which market is currently the largest for Lamborghini?

• United Kingdom

• Japan

• United States

• China

When is Lamborghini planning to introduce a hybrid version of their SUV?

• By 2023

• By 2020

• By 2025

• By 2021

What is a key challenge for Lamborghini in maintaining its brand identity?

• Expanding into new markets

• Balancing environmental concerns with performance

• Increasing production costs

• Developing new dealership strategies

How many dealers does Lamborghini plan to have by the end of next year?

• 150

• 200

• 180

• 165

What is emphasized as crucial for Lamborghini's dealership network?

• Focusing on online sales

• Increasing the number of dealerships

• Maintaining strong relationships and service standards

• Reducing dealership costs