Generation Next: Magazine Luiza's Frederico Trajano

The video discusses Migaloo's success in e-commerce in Brazil, highlighting its early adoption and omnichannel strategy. Despite skepticism, the company thrived, becoming a market leader. The family-run business emphasizes innovation and adaptability, with a focus on future-proofing and organic succession planning. Challenges like the post-COVID economy and logistics expansion are addressed, showcasing Migaloo's commitment to digital growth.

What was a key factor in Migaloo's success during the pandemic?

• Reducing employee numbers

• Early adoption of e-commerce

• Closing all physical stores

• Focusing solely on local markets

How did Migaloo integrate e-commerce with their traditional retail model?

• By utilizing existing systems and infrastructure

• By creating a new retail platform

• By outsourcing to a third-party provider

• By using separate distribution centers

What is a unique aspect of Migaloo's founding and leadership?

• It was led by women for 40 years

• It was founded by a group of investors

• It was initially a tech startup

• It was a government-owned enterprise

What is the relationship dynamic between the CEO and the chairwoman of Migaloo?

• They follow a strict hierarchy

• They avoid disagreements

• They have a confrontational culture

• They rarely communicate

How does Migaloo plan to handle the reduction of emergency payments in Brazil?

• By expanding their logistics capacity

• By focusing on international markets

• By reducing their workforce

• By increasing product prices

What is Migaloo's approach to succession planning?

• A detailed and structured plan

• An organic and natural process

• Training family members exclusively

• Hiring external candidates

What is Migaloo's strategy for future-proofing their business?

• Expanding into unrelated industries

• Reducing operational costs

• Investing in digital transformation

• Focusing on traditional retail