How Instagram and Mobile Ads Boost Facebook's Earnings

The transcript discusses Facebook's growth in users and revenue, highlighting mobile advertising and Instagram's role. Sheryl Sandberg addresses ad load and user experience, while Deborah Aho Williamson analyzes Facebook's search for new revenue sources. Video advertising strategies, including mid-roll ads, are explored. Challenges like fake news and graphic content are acknowledged, but no significant revenue impact is noted.

What was the number of Facebook's monthly active users in the last quarter?

• 2 billion

• 1.94 billion

• 1.8 billion

• 1.5 billion

What percentage of Facebook's ad revenue comes from mobile advertising?

• 65%

• 95%

• 75%

• 85%

What is the main reason for the potential slowdown in Facebook's revenue growth?

• Technical issues

• Decrease in user engagement

• Increased competition

• Running out of ad space

What is Instagram's projected ad revenue contribution to Facebook's total revenue?

• 1/5th

• 1/20th

• 1/15th

• 1/10th

What is a key feature of Instagram ads that makes them appealing?

• Increased visualization

• High engagement

• Wide reach

• Low cost

What type of video ads is Facebook testing that is similar to TV commercials?

• Pre-roll ads

• Post-roll ads

• Mid-roll ads

• Banner ads

What has been the impact of fake news and graphic content on Facebook's revenue?

• Slight increase

• Complete halt

• Significant decrease

• No meaningful impact