FedEx's Fitzgerald on the FedEx Cup

The video discusses FedEx's partnership with the PGA Tour, highlighting the benefits for business and brand awareness. It covers the impact of schedule changes on FedEx's value, player involvement in decisions, and the pressures of tournaments. The discussion extends to global economic factors, FedEx's global strategy, and ad spend amidst challenges. The growing interest in golf in China and its impact is also highlighted, along with mentions of favorite players in the FedEx Cup standings.

What was one of the initial focuses of FedEx's partnership with the PGA Tour?

• Reducing operational costs

• Expanding into new markets

• Supporting St. Jude Children's Research Hospital

• Increasing ticket sales

How has the PGA Tour schedule change affected FedEx's sponsorship?

• It has led to a reduction in the number of tournaments

• It has provided an opportunity to amplify the sponsorship

• It has increased competition with the NFL

• It has decreased the sponsorship value

What is one of the reasons FedEx expanded its partnership with the PGA Tour?

• To reduce advertising costs

• To focus solely on the US market

• To leverage the global nature of the players and fan base

• To compete directly with the NFL

How does FedEx view potential global economic slowdowns?

• As a short-term challenge

• As an opportunity to cut costs

• With a long-term perspective

• As a reason to exit certain markets

What is a key benefit of FedEx's global portfolio?

• It allows for a focus on a single market

• It enables flexibility in adjusting supply chains

• It limits the company's exposure to global markets

• It reduces the need for advertising

What has been the impact of golf's growing popularity in China on FedEx?

• It has led to a decrease in sponsorship

• It has increased interest from customers and team members

• It has resulted in fewer tournaments in Asia

• It has had no significant impact

Which two players were highlighted as top contenders in the FedEx Cup standings?

• Jordan Spieth and Rickie Fowler

• Dustin Johnson and Justin Thomas

• Tiger Woods and Phil Mickelson

• Brooks Koepka and Rory McIlroy