Deleveraging Still Remains a Top Priority, Says Merck KGaA's CFO

Deleveraging Still Remains a Top Priority, Says Merck KGaA's CFO

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Interactive Video

Business

University

Hard

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The video discusses market concerns and outlines 2018 as a transition year with investments in future growth. It explains the reasons for profit decline, mainly due to currency effects and investments in healthcare. The liquid crystals market is expected to decline but stabilize by 2020. M&A activities are limited due to a focus on deleveraging. The life sciences unit shows strong growth driven by research, process solutions, and applied segments.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary reason for the decline in operating profit?

Increased competition

Negative currency effects

Decreased demand

Higher taxes

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected growth rate for the liquid crystals business after 2019?

4-5%

3-4%

1-2%

2-3%

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's strategy to maintain market share in liquid crystals?

Lowering prices

Increasing advertising

Quality leadership and reliability

Expanding into new markets

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's focus regarding mergers and acquisitions?

Merging with competitors

Entering new industries

Deleveraging and small acquisitions

Expanding rapidly

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What will the net cash proceeds from the sale of the consumer health business be used for?

Research and development

Deleveraging

Marketing campaigns

Employee bonuses

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which segment is NOT mentioned as a driver for growth in the life sciences unit?

Applied segment

Process solutions

Research solutions

Consumer electronics

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What trend is contributing to growth in the applied segment of life sciences?

Decreasing population

Rising quality standards

Lower testing needs

Reduced regulations