SEAT CEO Wants to Be a Champion of Connected Cars

The video discusses the concept of the mobile worker, emphasizing the importance of being in Barcelona for technological advancements. It covers recent acquisitions in the ride-sharing sector and future ventures. The impact of Volkswagen's settlement in the US is addressed, highlighting the company's financial performance and brand positioning. The challenges of operating in Catalonia amidst political issues are explored, with a focus on maintaining business operations. Finally, the video delves into future investments, learning from startups, and adapting to changes in the automotive industry.

Why is the company strategically present in Barcelona?

• To reduce operational costs

• To enjoy the local cuisine

• To be a leader in connected car technologies

• To expand into the fashion industry

What is the main reason for the company's acquisition of a ride-sharing company?

• To diversify into the food delivery market

• To eliminate competition

• To learn about future mobility platforms

• To increase their fleet of vehicles

What is one of the challenges mentioned in the third section?

• High production costs

• Volkswagen's lawsuit settlement in the US

• Lack of skilled workers

• Declining market demand

How does the company view its role within the Volkswagen Group?

• As the oldest brand

• As a gateway to new generations

• As a financial services provider

• As a luxury car manufacturer

What is the company's stance on political issues in Catalonia?

• They actively participate in political debates

• They remain neutral and focus on business operations

• They support the local government

• They plan to relocate due to instability

What is the company's approach to learning from new ecosystems?

• They rely on traditional automotive practices

• They engage with startups and tech companies

• They focus solely on internal development

• They avoid engaging with startups

What is the company's priority in the face of political challenges?

• To ensure business continuity and job security

• To expand into new markets

• To reduce workforce

• To engage in political discussions