Twitter Pleased 80% of Users Are Outside U.S., CFO Says

Twitter Pleased 80% of Users Are Outside U.S., CFO Says

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses Twitter's efforts to enhance its platform by improving relevance and making it more conversational. It highlights changes in ad formats and their impact on revenue, the development of a beta app called 'little T', and the challenges of international expansion. The role of Twitter in elections and global events is examined, emphasizing the importance of trust and transparency. The transcript also addresses regulatory challenges and the company's focus on maintaining a healthy public conversation.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has been a key focus for Twitter in improving its platform?

Reducing the number of users

Making the platform more conversational

Increasing the number of ads

Focusing solely on US markets

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant factor in Twitter's revenue guidance for the third quarter?

Introduction of new ad formats

Retirement of older ad formats

Reduction in operational costs

Increase in user base

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of Twitter's 'little T' prototype?

To increase ad revenue

To make Twitter more conversational

To expand into new markets

To reduce server costs

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Twitter's users are outside the United States?

50%

100%

80%

20%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is Twitter ensuring transparency in political advertising?

By increasing ad costs

By limiting ad purchases

By providing unprecedented transparency

By hiding ad details

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has Twitter done to prepare for the 2020 elections?

Limited access to the platform

Focused on removing spammy behavior

Increased the number of ads

Reduced the number of users

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Twitter view its competition with other tech giants?

As a major threat

As an opportunity to focus on its strengths

As irrelevant

As a reason to change its core mission