L'Oréal's Megarbane on Business Strategy

The video discusses the impact of lockdowns on consumer sentiment in Shanghai, highlighting a rebound in consumer behavior post-lockdown. It explores the effects of global inflation on business, particularly in North Asia, and how companies are adapting. The video also examines changes in consumer behavior due to COVID-19, with a focus on skincare and sustainability. It discusses the competitive landscape in the beauty market, emphasizing innovation and consumer needs. Finally, it details investment strategies in technology and innovation, particularly in Shanghai's digital ecosystem.

What was the consumer sentiment in Shanghai after the lifting of COVID-19 restrictions?

• It remained unchanged.

• It worsened significantly.

• It showed signs of improvement.

• It was unpredictable.

How has inflation affected businesses in North Asia?

• It has led to a decrease in consumer spending.

• It has had no impact.

• Businesses have adapted by partnering with retailers.

• It has caused a complete halt in operations.

What lasting change in consumer behavior has been observed post-pandemic?

• A decline in skincare product usage.

• A preference for offline shopping.

• A shift towards more sustainable and emotionally connected products.

• Increased interest in low-quality products.

What is a key factor in the competitive edge of beauty brands in Asia?

• Focusing solely on local markets.

• Reducing product variety.

• Understanding consumer needs and expectations.

• Lower pricing strategies.

What role does technology play in the future of beauty according to the transcript?

• It is only used for marketing purposes.

• It is irrelevant to the beauty industry.

• It helps create a more connected and digitalized beauty experience.

• It is used to reduce production costs.

What is the purpose of the Shanghai-based investment company mentioned in the transcript?

• To focus solely on local Chinese brands.

• To invest in traditional beauty practices.

• To foster innovation and build the future of beauty.

• To reduce competition in the market.

How has the beauty industry in North Asia adapted to consumer expectations?

• By limiting product availability.

• By reducing product quality.

• By focusing on innovation and sustainability.

• By ignoring consumer feedback.