Be Afraid, 'Game of Thrones Looks Real in IMAX

IMAX collaborates with HBO to bring Game of Thrones to the big screen, marking the first time a TV show is shown in IMAX. The partnership involves testing and converting footage to IMAX, highlighting the enhanced viewing experience. The event will feature the last two episodes of the previous season and a special trailer. The discussion covers industry changes, the importance of soft periods, and IMAX's strategic direction in media convergence. Marketing strategies focus on leveraging the show's viral nature.

What was the main reason for IMAX and HBO to collaborate on Game of Thrones?

• To bring a TV show to the big screen for the first time

• To create a new Game of Thrones season

• To test new IMAX technology

• To compete with other streaming services

What content will be shown during the IMAX screening of Game of Thrones?

• The entire last season

• The first two episodes of the new season

• A behind-the-scenes documentary

• The last two episodes of the previous season and a special trailer

What are 'shoulder periods' according to the IMAX strategy?

• The months when IMAX theaters are closed

• The peak times for movie releases

• Periods when people are less likely to go to the movies

• Times when blockbuster movies are released

How does IMAX plan to adapt to the changing media landscape?

• By reducing ticket prices

• By focusing solely on blockbuster movies

• By offering more home streaming options

• By enhancing the theater experience and expanding content availability

Why might simultaneous releases be beneficial during certain periods?

• To maximize profits during peak times

• To release movies faster

• To recoup investments during slower periods

• To compete with other theaters

What is a key aspect of the Game of Thrones IMAX event's marketing strategy?

• Viral online marketing with HBO

• Traditional billboard advertising

• Radio promotions

• Television commercials

What social aspect is associated with the Game of Thrones IMAX event?

• Exclusive fan meet-ups

• Merchandise giveaways

• Viewing parties

• Live Q&A with the cast