The Disney Creativity Strategy: The NLP Way to Test Ideas

The video tutorial introduces the Disney Creativity Strategy, a model based on Walt Disney's approach to creative planning and problem-solving. It involves three roles: the dreamer, who generates ideas; the realist, who plans and organizes; and the critic, who evaluates and identifies potential issues. The tutorial guides viewers on setting up spaces for each role and cycling through them to develop and refine ideas. This strategy is recommended for managers to foster creativity and develop effective solutions.

What is the Disney Creativity Strategy primarily based on?

• A traditional business model

• A popular Disney movie

• A famous novel by Disney

• Walt Disney's approach to creative planning

Which role in the Disney Creativity Strategy is responsible for creating new possibilities?

• The Critic

• The Dreamer

• The Realist

• The Manager

What question does the realist ask in the Disney Creativity Strategy?

• Who can help me?

• What do I want?

• How can I make this dream into a reality?

• What could go wrong?

What is the main focus of the critic in the Disney Creativity Strategy?

• Creating new ideas

• Organizing resources

• Identifying risks and challenges

• Setting goals

What is the first step in setting up the Disney Creativity Strategy exercise?

• Write down ideas

• Identify resources

• Create a plan

• Create three spaces for each role

What should you do after spending time in the critic space?

• Finalize the plan

• Reflect on the contributions of the realist and critic

• Move directly to the dreamer space

• Take a break

What is the ultimate goal of cycling through the different states in the Disney Creativity Strategy?

• To create as many ideas as possible

• To develop a plan with confidence and assurance

• To impress others with creativity

• To eliminate all risks